Factors determining the effectiveness of celebrity endorsed advertisements: the case of Jakel Kuala Lumpur / Nazatul Atikah Hashim and Nor Diana Zainal
The main purpose of this study is to study the factors determining the effectiveness of celebrity endorsed advertisements: The case of Jakel Kuala Lumpur. In theory parts are described four factors which are perceived expertise, trustworthiness, attractiveness and credibility. A descriptive research...
| Principais autores: | , |
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| Formato: | Student Project |
| Idioma: | English |
| Publicado em: |
Faculty of Business and Management
2016
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| Acesso em linha: | https://ir.uitm.edu.my/id/eprint/26816/1/PPb_NAZATUL%20ATIKAH%20HASHIM%20BM%20M%2016_5.pdf |