Effect of e-service quality towards customer satisfaction in online shopping among Y Generation at UTeM / Norquzaiman Azhar

In this study, it analyzed the effect of e-service quality towards customer satisfaction in online shopping among Y generation. The number of online retailers in Malaysia has shown a rapid growth in recent years. However, based on previous researcher. The study was gathered using 150 set of question...

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Bibliographic Details
Main Author: Azhar, Norquzaiman
Format: Student Project
Language:English
Published: Faculty of Business and Management 2016
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/26844/1/PPb_NORQUZAIMAN%20AZHAR%20BM%20M%2016_5.pdf