Determining the consumer decision making styles of young-adult Malays from universities in Kedah, Pulau Pinang, and Perlis / Maznah Wan Omar…[et al.]
The research explores the interrelations between individuals’ learning styles and their consumer decision-making styles. A Secondary Learning Styles Inventory was develop based on the study done by Sproles, E.K. and Sproles, G.B., to measure six characteristics of learning and a Consumer Styles Inve...
| Autori principali: | , |
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| Natura: | Research Reports |
| Lingua: | English |
| Pubblicazione: |
Research Management Institude
2004
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| Accesso online: | https://ir.uitm.edu.my/id/eprint/26908/1/LP_MAZNAH%20WAN%20OMAR%20RMI%20K%2004_5.pdf |