A study on impulse buying behaviour of european tourists at airport environment KKIA Terminal 1 / Harijah Bakar
This study examines the relationship between factors that influencing impulse buying behavior of European tourist in airport environment. The contribution of retailing to total airport revenue is becoming more important. In this study, will examines the relationship of passengers' impulse buyin...
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| Format: | Student Project |
| Language: | English |
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Perpustakaan Tun Abdul Razak UiTM Caw Sabah
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/26931/1/PP_HARIJAH%20BINTI%20BAKAR%20BM%20S%2014_5.pdf |