Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari

The purpose of this project paper is to study the factors influencing purchase intention towards tablet among young adult in W.P.Labuan. The researcher is focusing on the brand equity elements which are brand loyalty, brand awareness, brand association and perceived quality. Quantitative data collec...

Ամբողջական նկարագրություն

Մատենագիտական մանրամասներ
Հիմնական հեղինակ:	Johari, Norain
Ձևաչափ:	Student Project
Լեզու:	English
Հրապարակվել է:	Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2015
Խորագրեր:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Առցանց հասանելիություն:	https://ir.uitm.edu.my/id/eprint/26991/1/PP_NORAIN%20BINTI%20JOHARI%20BM%20S%2015_5.pdf

Համացանց

https://ir.uitm.edu.my/id/eprint/26991/1/PP_NORAIN%20BINTI%20JOHARI%20BM%20S%2015_5.pdf

Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari

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