Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari
The purpose of this project paper is to study the factors influencing purchase intention towards tablet among young adult in W.P.Labuan. The researcher is focusing on the brand equity elements which are brand loyalty, brand awareness, brand association and perceived quality. Quantitative data collec...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Perpustakaan Tun Abdul Razak UiTM Caw Sabah
2015
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/26991/1/PP_NORAIN%20BINTI%20JOHARI%20BM%20S%2015_5.pdf |
| _version_ | 1796902418155307008 |
|---|---|
| author | Johari, Norain |
| author_facet | Johari, Norain |
| author_sort | Johari, Norain |
| collection | UITM |
| description | The purpose of this project paper is to study the factors influencing purchase intention towards tablet among young adult in W.P.Labuan. The researcher is focusing on the brand equity elements which are brand loyalty, brand awareness, brand association and perceived quality. Quantitative data collection method and the simple random sampling are used to aid the research. 152 questionnaires will be distributed to the respondents and will be analyzed by using the SPSS software. The research is conducted allocated in Labuan Town area and the places are shopping mall such as Ujana Kewangan and educational institution such as SMK Labuan. |
| first_indexed | 2024-03-06T02:04:39Z |
| format | Student Project |
| id | uitm.eprints-6991 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:04:39Z |
| publishDate | 2015 |
| publisher | Perpustakaan Tun Abdul Razak UiTM Caw Sabah |
| record_format | dspace |
| spelling | uitm.eprints-69912020-07-04T00:32:04Z https://ir.uitm.edu.my/id/eprint/26991/ Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari Johari, Norain Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The purpose of this project paper is to study the factors influencing purchase intention towards tablet among young adult in W.P.Labuan. The researcher is focusing on the brand equity elements which are brand loyalty, brand awareness, brand association and perceived quality. Quantitative data collection method and the simple random sampling are used to aid the research. 152 questionnaires will be distributed to the respondents and will be analyzed by using the SPSS software. The research is conducted allocated in Labuan Town area and the places are shopping mall such as Ujana Kewangan and educational institution such as SMK Labuan. Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2015-02 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/26991/1/PP_NORAIN%20BINTI%20JOHARI%20BM%20S%2015_5.pdf Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari. (2015) [Student Project] (Unpublished) |
| spellingShingle | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Johari, Norain Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari |
| title | Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari |
| title_full | Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari |
| title_fullStr | Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari |
| title_full_unstemmed | Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari |
| title_short | Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari |
| title_sort | factors influencing purchase intention towards tablet among young adult in w p labuan norain johari |
| topic | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/26991/1/PP_NORAIN%20BINTI%20JOHARI%20BM%20S%2015_5.pdf |
| work_keys_str_mv | AT joharinorain factorsinfluencingpurchaseintentiontowardstabletamongyoungadultinwplabuannorainjohari |