Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari
The purpose of this project paper is to study the factors influencing purchase intention towards tablet among young adult in W.P.Labuan. The researcher is focusing on the brand equity elements which are brand loyalty, brand awareness, brand association and perceived quality. Quantitative data collec...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Perpustakaan Tun Abdul Razak UiTM Caw Sabah
2015
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/26991/1/PP_NORAIN%20BINTI%20JOHARI%20BM%20S%2015_5.pdf |