A study of the effectiveness of implementing e-commerce and social media websites to cater Malaysia Airlines (MAS) international market / Murni Shuhada Ibrahim
E-commerce now has become a more popular strategy of marketing efforts, besides the traditional marketing effort done by organizations in order to reach out and gain from the advantages provided by E-commerce. E-commerce combines traditional and electronic marketing to create a more vast business op...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2010
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| Online Access: | https://ir.uitm.edu.my/id/eprint/27342/1/27342.pdf |