The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun
Promotion is used to communicate with customers with respect to product offering. Promotion has a key role in determining profitability and market success and is one of the key is “Four Ps” of the marketing mix. The tools that can be employed in the promotional are advertising, sponsorship, public r...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Online Access: | https://ir.uitm.edu.my/id/eprint/27343/1/27343.pdf |