Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi
The purpose of this study is to identify the factor influence product preference among Middle East consumer. The research is based on a sample of 40 respondents who bought Malaysia product at least for the last 6 months, Jun 2013 until November 2013.The results show that product attributes, branding...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/27444/1/PPb_NADZRIN%20AZRI%20NOR%20AZMI%20BM%20M%2014_5.pdf |