The effectiveness of branding at Telekom Malaysia Berhad (TM) / Nik Mohd Hanis Zakaria
The research study is carried out to analyze and identify the factors that influence the effectiveness of branding at Telekom Malaysia Berhad (TM). Actually, the factors that exactly influence brand effectiveness is analyzed and examined by using four major independent variables; promotion, price, s...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Online Access: | https://ir.uitm.edu.my/id/eprint/27474/1/PPb_NIK%20MOHD%20HANIS%20ZAKARIA%20BM%20M%2009_5.pdf |