Increasing awareness toward Ar-Rahnu KPMNJ trough marketing communication mix strategy / Noor Fadzlin Johar
Purpose - Understanding the relative effectiveness of different channels for marketing communications has always been challenging. The objective of this research is to increase awareness among customers towards Ar-Rahnu KPMNJ service existence. The study aims to analyze current promotional tools use...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/27511/1/PPb_NOOR%20FADZLIN%20%20JOHAR%20BM%20M%2011_5.pdf |