Effectiveness of promotion strategies used by Pusat Zakat Negeri Sembilan in creating an awareness Muslims to pay zakat / Noorbaizura Mohd Saaid @ Lajis
This study examined the effectiveness of the of the Promotion Strategy Tools (PST) as predictor factors in creating the awareness among Muslim to pay zakat. PST consist of four variables included Advertising (ADV), public relation (PR), personal selling (PS) and sale promotion (SP). Dependent variab...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Online Access: | https://ir.uitm.edu.my/id/eprint/27651/1/PPb_NOORBAIZURA%20MOHD%20SAAID%20%40%20LAJIS%20BM%2009_5.pdf |