Factors influencing Malaysian Generation Y’s intention to purchase counterfeits of luxury brands product / Norfarhana Mohamad Fuad
Counterfeit consumption has recently attracted considerable attention as the number of counterfeit products keep rose up year by year. The study purpose is to identify the important factors influencing Malaysian Generation Y’s purchase intention towards counterfeit luxury brand products. For this st...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2015
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/27947/1/PPb_NORFARHANA%20MOHAMAD%20FUAD%20BM%20M%2015_5.pdf |