Factors selection fast food among customers in McDonald’s Kota Bharu / Norlaila Ismail

Selection fast food is become a trend nowadays among customers especially students that can contribute to health problem. In this study, the researcher chooses to identify the factor selection fast food among customers in McDonald’s Kota Bharu, Kelantan. Food quality, price and taste are the factors...

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Bibliographic Details
Main Author: Ismail, Norlaila
Format: Student Project
Language:English
Published: Faculty of Business and Management 2013
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/28129/1/PPb_NORLAILA%20ISMAIL%20BM%20M%2013_5.pdf