A study on the effectiveness of Customer Relationship Management (CRM) at Takaful Ikhlas Sdn Bhd / Norlela Abdul Halim

This research conducted on the “The effectiveness of Customer relationship management (CRM) at Takaful Ikhlas Sdn. As a service company major in Takaful, Takaful Ikhlas Sdn Bhd realize that customer management are very important in order to built trust and satisfaction among their customers. The mai...

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Bibliographic Details
Main Author: Abdul Halim, Norlela
Format: Student Project
Language:English
Published: Faculty of Business and Management 2011
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/28130/1/PPb_NORLELA%20ABDUL%20HALIM%20BM%20M%2011_5.pdf