The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat
In the world of advertising, there are a lot of ways to express, to convey message and to deliver information to the consumer. Advertising plays an important role in any business and become one of the keys to effective product promotion. With the existence of so many communication media existed toda...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/28212/1/PPb_NORAFIFI%20SAMAT%20BM%20M%2014_5.pdf |