The relationship between customer satisfaction and service quality towards TM global products at Petaling Jaya / Nor Hasidah Hashim
Purpose – The purpose of this study is to identify the factors customer satisfaction towards global products. Design/Methodology/Approach – A total 132 respondents were participated in answering questionnaires. Findings – The findings of the study indicate that there is a significant influence...
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2011
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/28445/1/PPb_NOR%20HASIDAH%20HASHIM%20BM%20M%2011_5.pdf |
| _version_ | 1825736848500064256 |
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| author | Hashim, Nor Hasidah |
| author_facet | Hashim, Nor Hasidah |
| author_sort | Hashim, Nor Hasidah |
| collection | UITM |
| description | Purpose – The purpose of this study is to identify the factors customer satisfaction towards global products.
Design/Methodology/Approach – A total 132 respondents were participated in answering questionnaires.
Findings – The findings of the study indicate that there is a significant influence between interaction and customer satisfaction. The other variable also has a relationship with customer satisfaction but it will not give as much influence as
interaction.
Practical Implications – The findings of the paper may have serious implications for the customer satisfaction in Telekom Malaysia Berhad.
Originality/Value – The papers draw attention to a rather neglected issue between customer satisfaction and service quality in Telekom Malaysia Berhad. |
| first_indexed | 2024-03-06T02:09:06Z |
| format | Student Project |
| id | uitm.eprints-8445 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:09:06Z |
| publishDate | 2011 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-84452020-04-27T03:46:50Z https://ir.uitm.edu.my/id/eprint/28445/ The relationship between customer satisfaction and service quality towards TM global products at Petaling Jaya / Nor Hasidah Hashim Hashim, Nor Hasidah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Purpose – The purpose of this study is to identify the factors customer satisfaction towards global products. Design/Methodology/Approach – A total 132 respondents were participated in answering questionnaires. Findings – The findings of the study indicate that there is a significant influence between interaction and customer satisfaction. The other variable also has a relationship with customer satisfaction but it will not give as much influence as interaction. Practical Implications – The findings of the paper may have serious implications for the customer satisfaction in Telekom Malaysia Berhad. Originality/Value – The papers draw attention to a rather neglected issue between customer satisfaction and service quality in Telekom Malaysia Berhad. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/28445/1/PPb_NOR%20HASIDAH%20HASHIM%20BM%20M%2011_5.pdf The relationship between customer satisfaction and service quality towards TM global products at Petaling Jaya / Nor Hasidah Hashim. (2011) [Student Project] <http://terminalib.uitm.edu.my/28445.pdf> (Unpublished) |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Hashim, Nor Hasidah The relationship between customer satisfaction and service quality towards TM global products at Petaling Jaya / Nor Hasidah Hashim |
| title | The relationship between customer satisfaction and service quality towards TM global products at Petaling Jaya / Nor Hasidah Hashim |
| title_full | The relationship between customer satisfaction and service quality towards TM global products at Petaling Jaya / Nor Hasidah Hashim |
| title_fullStr | The relationship between customer satisfaction and service quality towards TM global products at Petaling Jaya / Nor Hasidah Hashim |
| title_full_unstemmed | The relationship between customer satisfaction and service quality towards TM global products at Petaling Jaya / Nor Hasidah Hashim |
| title_short | The relationship between customer satisfaction and service quality towards TM global products at Petaling Jaya / Nor Hasidah Hashim |
| title_sort | relationship between customer satisfaction and service quality towards tm global products at petaling jaya nor hasidah hashim |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/28445/1/PPb_NOR%20HASIDAH%20HASHIM%20BM%20M%2011_5.pdf |
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