The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari
This study examines on Customers Interaction and Brand Awareness. The results were collected from 346 respondents through a questionnaire. A survey consists of 27 questions that use a Likert Scale questions to establish measurable values from the respondents. The data analysis intends to determine w...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/28556/1/PPb_NURUL%20AFIFAH%20ANIQAH%20JOHARI%20BM%20M%2020_5.pdf |
| _version_ | 1825736869767282688 |
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| author | Johari, Nurul Afifah Aniqah |
| author_facet | Johari, Nurul Afifah Aniqah |
| author_sort | Johari, Nurul Afifah Aniqah |
| collection | UITM |
| description | This study examines on Customers Interaction and Brand Awareness. The results were collected from 346 respondents through a questionnaire. A survey consists of 27 questions that use a Likert Scale questions to establish measurable values from the respondents. The data analysis intends to determine whether there are significant impact between the independent variables (Purchase Intention, Word of Mouth, Customer Attitude and Brand Page Commitment) with the dependent variable (Brand Awareness). This study found that there were only three from the independent variables (Word of Mouth, Customer Attitude and Brand Page Commitment) has significant effect where by only one independent variable (Purchase Intention) has insignificant effect with the dependent variable (Brand Awareness). The data has been analyzed by using SPSS software. |
| first_indexed | 2024-03-06T02:09:26Z |
| format | Student Project |
| id | uitm.eprints-8556 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:09:26Z |
| publishDate | 2020 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-85562020-03-12T01:43:38Z https://ir.uitm.edu.my/id/eprint/28556/ The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari Johari, Nurul Afifah Aniqah Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives This study examines on Customers Interaction and Brand Awareness. The results were collected from 346 respondents through a questionnaire. A survey consists of 27 questions that use a Likert Scale questions to establish measurable values from the respondents. The data analysis intends to determine whether there are significant impact between the independent variables (Purchase Intention, Word of Mouth, Customer Attitude and Brand Page Commitment) with the dependent variable (Brand Awareness). This study found that there were only three from the independent variables (Word of Mouth, Customer Attitude and Brand Page Commitment) has significant effect where by only one independent variable (Purchase Intention) has insignificant effect with the dependent variable (Brand Awareness). The data has been analyzed by using SPSS software. Faculty of Business and Management 2020 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/28556/1/PPb_NURUL%20AFIFAH%20ANIQAH%20JOHARI%20BM%20M%2020_5.pdf The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari. (2020) [Student Project] <http://terminalib.uitm.edu.my/28556.pdf> (Unpublished) |
| spellingShingle | Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Johari, Nurul Afifah Aniqah The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari |
| title | The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari |
| title_full | The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari |
| title_fullStr | The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari |
| title_full_unstemmed | The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari |
| title_short | The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari |
| title_sort | impact of customers interaction on social media towards brand awareness among students uitm cawangan melaka kampus alor gajah nurul afifah aniqah johari |
| topic | Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/28556/1/PPb_NURUL%20AFIFAH%20ANIQAH%20JOHARI%20BM%20M%2020_5.pdf |
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