The challenges of franchising in Malaysia: food and beverages industry / Nor Farahidah Jaafar and Siti Nurfatiha Maulad Jamari
Franchising sector in Malaysia has growing significantly for the last ten years. From the perspective of agency theory, franchising is a unique way of doing business where a principal (franchisor) receives a specified amount of fee or royalty from an agent(franchisee) who uses the franchisor’s busin...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/28621/1/PPb_NOR%20FARAHIDAH%20JAAFAR%20BM%20M%2013_5.pdf |