Factors influencing customers to choose Bank Rakyat Islamic credit card / Siti Nur'ain Ismail Yatim
Islamic credit card provides various facility such as credit facility or advanced payment. This research to study the factors influencing customers to choose the Bank Rakyat Islamic Credit Card by using Innovation Diffusion Theory (ID T) which IDT consist of relative advantage, compatibility, comple...
Main Author: | |
---|---|
Format: | Student Project |
Language: | English |
Published: |
Faculty of Business and Management
2019
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/28644/2/PPb_SITI%20NUR%27AIN%20ISMAIL%20YATIM%20BM%20J%2018_5.pdf |