A case study to increase sales of Padu*Mobile: the product of HeiTech Padu Berhad / Nor Atiqah Abdul Razak
The relationship between marketing strategy and performance has been well documented. Successful marketing strategy basically depends on the firm’s ability to identify and influence the flows of customers into and out of the market. Marketing strategy requires these three decisions; where to compete...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2010
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| Online Access: | https://ir.uitm.edu.my/id/eprint/28665/1/PPb_NOR%20ATIQAH%20ABDUL%20RAZAK%20BM%20M%2010_5.pdf |