Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak
Marketing education has seen a tremendous growth over the years. Thus, marketing education has a responsibility of preparing marketers of the future with the relevant knowledge and skills essential for subsequent organizational and career success. However, there is little research done on the effect...
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| Format: | Research Reports |
| Language: | English |
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Research Management Institute (RMI)
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/28667/1/LP_MARGARET%20LUCY%20GREGORY%20RMI%20Q%2013%20_5.PDF |