A study on determinants of the intention to use Islamic banking products in Johor Bahru / Norliyana Ahmad and Nur Atika Md Salleh
This study was conducted to investigate the determinants of the intention to use Islamic Banking products in Johor Bahru. Four independent variables had been identified which are religious beliefs, image and reputation, service quality and social influence. 282 respondents were involved in this rese...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/28719/1/PPb_NORLIYANA%20AHMAD%20BM%20M%2014_5.pdf |