A study on determinants of the intention to use Islamic banking products in Johor Bahru / Norliyana Ahmad and Nur Atika Md Salleh

This study was conducted to investigate the determinants of the intention to use Islamic Banking products in Johor Bahru. Four independent variables had been identified which are religious beliefs, image and reputation, service quality and social influence. 282 respondents were involved in this rese...

Полное описание

Библиографические подробности
Главные авторы: Ahmad, Norliyana, Md Salleh, Nur Atika
Формат: Student Project
Язык:English
Опубликовано: Faculty of Business and Management 2014
Предметы:
Online-ссылка:https://ir.uitm.edu.my/id/eprint/28719/1/PPb_NORLIYANA%20AHMAD%20BM%20M%2014_5.pdf