The role of social influence model in social media marketing / Saiful Bahri Mohd Kamal... [et al.]
Over the past few years, hotel businesses have acknowledged the huge role of social media in facilitating and assisting business growth due to its ease-of-use and speed of reach in nature, which essentially allow businesses to perform a role in social media marketing, where businesses can personally...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara Cawangan Pulau Pinang
2020
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/28809/1/AJ_SAIFUL%20BAHRI%20MOHD%20KAMAL%20EAJ%20P%2020.pdf |