Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.]

Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.]

Luxury brands have often been associated with the core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovation and premium pricing. These product attributes give consumers the satisfaction of not only owning expensive items but the extra-added psychological benefit...

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Bibliographic Details
Main Authors: Mobil, Shahira Shahina, Kasuma, Jati, Adenan, Mohd Amirul, Mejri, Norazimah, Rajan, Rohanna
Format: Article
Language:English
Published: Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management 2019
Subjects:
Marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/28922/1/28922.pdf

Internet

https://ir.uitm.edu.my/id/eprint/28922/1/28922.pdf

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