Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.]
Luxury brands have often been associated with the core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovation and premium pricing. These product attributes give consumers the satisfaction of not only owning expensive items but the extra-added psychological benefit...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/28922/1/28922.pdf |
| _version_ | 1825736930658091008 |
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| author | Mobil, Shahira Shahina Kasuma, Jati Adenan, Mohd Amirul Mejri, Norazimah Rajan, Rohanna |
| author_facet | Mobil, Shahira Shahina Kasuma, Jati Adenan, Mohd Amirul Mejri, Norazimah Rajan, Rohanna |
| author_sort | Mobil, Shahira Shahina |
| collection | UITM |
| description | Luxury brands have often been associated with the core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovation and premium pricing. These product attributes give consumers the satisfaction of not only owning expensive items but the extra-added psychological benefits like esteem, prestige and a sense of a high status that reminds them and others that they belong to an exclusive group of only a select few, who can afford these premium items. Thus, this research aims to investigate the relationship between and influence of Perceived Quality and Self Esteem on luxury branded makeup purchase. Data from 141 questionnaires were completed by women living in Kuala Lumpur. The findings of the study showed that perceived quality and self-esteem have significant effects on consumers’ intention towards buying luxury branded makeup. Implication and areas for future research are further discussed. |
| first_indexed | 2024-03-06T02:10:20Z |
| format | Article |
| id | uitm.eprints-8922 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:10:20Z |
| publishDate | 2019 |
| publisher | Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-89222020-03-23T15:51:26Z https://ir.uitm.edu.my/id/eprint/28922/ Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.] jibe Mobil, Shahira Shahina Kasuma, Jati Adenan, Mohd Amirul Mejri, Norazimah Rajan, Rohanna Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Luxury brands have often been associated with the core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovation and premium pricing. These product attributes give consumers the satisfaction of not only owning expensive items but the extra-added psychological benefits like esteem, prestige and a sense of a high status that reminds them and others that they belong to an exclusive group of only a select few, who can afford these premium items. Thus, this research aims to investigate the relationship between and influence of Perceived Quality and Self Esteem on luxury branded makeup purchase. Data from 141 questionnaires were completed by women living in Kuala Lumpur. The findings of the study showed that perceived quality and self-esteem have significant effects on consumers’ intention towards buying luxury branded makeup. Implication and areas for future research are further discussed. Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management 2019 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/28922/1/28922.pdf Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.]. (2019) Journal of International Business, Economics and Entrepreneurship (JIBE) <https://ir.uitm.edu.my/view/publication/Journal_of_International_Business,_Economics_and_Entrepreneurship_=28JIBE=29/>, 4 (2). pp. 73-79. ISSN 2550-1429 |
| spellingShingle | Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mobil, Shahira Shahina Kasuma, Jati Adenan, Mohd Amirul Mejri, Norazimah Rajan, Rohanna Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.] |
| title | Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.] |
| title_full | Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.] |
| title_fullStr | Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.] |
| title_full_unstemmed | Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.] |
| title_short | Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.] |
| title_sort | influence of perceived quality and self esteem on women s purchase intention luxury makeup brands shahira shahina mobil et al |
| topic | Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/28922/1/28922.pdf |
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