Stands on globalization / Manuel Denner
In Jason Inch’s TED talk on Future Globalization is advising that companies need to understand their consumer base in a rapidly changing global business environment. It is clear for everybody that globalization plays one role in this change; however, there are a few variables that are forming the te...
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| Format: | Article |
| Language: | English |
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Journal of International Business, Economics and Entrepreneurship (JIBE)
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/29131/1/29131.pdf |