City brand personality of Kuala Terengganu for image and reputation enhancement / Muhamad Fazil Ahmad
The purpose of the study is to develop a measure on the city branding of Kuala Terengganu as Coastal Heritage City using an Aaker’s brand personality scale. Specifically, the study proposes the antecedents of a city brand personality in promoting Kuala Terengganu City through it’s a strategic commun...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Communication and Media Studies
2018
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/29203/1/29203.pdf |