Factors influencing young consumers’ purchase intention of organic food product / Aynul Haydirah Ayub, Yusrina Hayati Nik Muhammad Naziman and Muhammad Faizal Samat
Research findings on buying behaviour towards organic food product are still inconsistent. Therefore, this study aims to examine a significant relationship between environmental consciousness, health consciousness and social influence and young consumers’ purchase intention towards organic food prod...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia
2018
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/29375/1/29375.pdf |