The role of management accounting in a turn around strategy / Adibah Jamaluddin, Nurul Izwah Mohd Husin and Normah Omar.

This paper investigated how management accounting (MA) was applied in a turnaround strategy to recover from a company’s fragile business position. A case study at a Malaysian company, Care, that went through a turnaround process was conducted to understand how the use of MA contributed to their turn...

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Bibliographic Details
Main Authors: Jamaluddin, Adibah, Mohd Husin, Nurul Izwah, Omar, Normah
Format: Article
Language:English
Published: Universiti Teknologi MARA Cawangan Selangor 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/29723/1/AJ_ADIBAH%20JAMALUDDIN%20APMAJ%20B%2018.pdf