Public relations vs. advertising
This study aims to examine and understand the effectiveness and credibility of advertising and public relations in the form of editorial coverage. This study involves three main groups, namely prominent practitioners in public relations and advertising as well as independent party who does not belon...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Pusat Pengajian Media dan Komunikasi, Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia
2015
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| Online Access: | http://journalarticle.ukm.my/10007/1/V31_2_8.pdf |