Consumer’s perceived communicational risks in predicting internet-based shopping intention
It is widely known in the related literature that consumer’s perceived communicational risks act as a chief barrier to their online purchase decision. Though, in such regards, few of the most recent text focused precisely towards a modified fact that the consumer’s shopping intention may depend on t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2017
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| Online Access: | http://journalarticle.ukm.my/10531/1/17166-48651-2-PB.pdf |