Developing city branding strategy of Ternate in North Moluccas - Indonesia
The city of Ternate has an interesting long history supported by beautiful natural scenery and rich culture. However, these days, Ternate has not yet identified its identity and branding. Storytelling is one of the instruments to form city branding (Keskin et al., 2016). Given the potential of the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/16060/1/40835-130436-1-SM.pdf |