Developing city branding strategy of Ternate in North Moluccas - Indonesia
The city of Ternate has an interesting long history supported by beautiful natural scenery and rich culture. However, these days, Ternate has not yet identified its identity and branding. Storytelling is one of the instruments to form city branding (Keskin et al., 2016). Given the potential of the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/16060/1/40835-130436-1-SM.pdf |
| _version_ | 1796932396595019776 |
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| author | Mihardja, Eli Jamilah Widiastuti, Tuti Agustini, Prima Mulyasari |
| author_facet | Mihardja, Eli Jamilah Widiastuti, Tuti Agustini, Prima Mulyasari |
| author_sort | Mihardja, Eli Jamilah |
| collection | UKM |
| description | The city of Ternate has an interesting long history supported by beautiful natural scenery and rich
culture. However, these days, Ternate has not yet identified its identity and branding. Storytelling is
one of the instruments to form city branding (Keskin et al., 2016). Given the potential of the long
history, cultural and natural wealth of Ternate, storytelling can be used as a strategy to form city
branding. The research methodology used in this research is a case study. Data was collected through
in-depth interviews, observation, and literature study. Fieldwork was carried out in Ternate and
surrounding areas in September 2019. Data was analysed using the City’s Core Story (Keskin, Akgun,
Zehir & Ayar, 2016). The results show that the city of Ternate has suitable material to develop this
storytelling method because of its historical and cultural richness, although in its regional planning this
is not a priority. It is interesting to develop the historical plot owned by Ternate in storytelling as a
tool for city branding strategy, by compiling a plot as a part of the story. This is appropriate when the
City of Ternate stakeholders are conducting a study of the city branding of Ternate. The results of the
study could be used as recommendations for policy makers in Ternate regarding storytelling strategies
to form city branding. These are also a novelty in developing city branding strategy in Indonesia. |
| first_indexed | 2024-03-06T04:31:48Z |
| format | Article |
| id | ukm.eprints-16060 |
| institution | Universiti Kebangsaan Malaysia |
| language | English |
| last_indexed | 2024-03-06T04:31:48Z |
| publishDate | 2020 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | dspace |
| spelling | ukm.eprints-160602021-01-21T02:25:34Z http://journalarticle.ukm.my/16060/ Developing city branding strategy of Ternate in North Moluccas - Indonesia Mihardja, Eli Jamilah Widiastuti, Tuti Agustini, Prima Mulyasari The city of Ternate has an interesting long history supported by beautiful natural scenery and rich culture. However, these days, Ternate has not yet identified its identity and branding. Storytelling is one of the instruments to form city branding (Keskin et al., 2016). Given the potential of the long history, cultural and natural wealth of Ternate, storytelling can be used as a strategy to form city branding. The research methodology used in this research is a case study. Data was collected through in-depth interviews, observation, and literature study. Fieldwork was carried out in Ternate and surrounding areas in September 2019. Data was analysed using the City’s Core Story (Keskin, Akgun, Zehir & Ayar, 2016). The results show that the city of Ternate has suitable material to develop this storytelling method because of its historical and cultural richness, although in its regional planning this is not a priority. It is interesting to develop the historical plot owned by Ternate in storytelling as a tool for city branding strategy, by compiling a plot as a part of the story. This is appropriate when the City of Ternate stakeholders are conducting a study of the city branding of Ternate. The results of the study could be used as recommendations for policy makers in Ternate regarding storytelling strategies to form city branding. These are also a novelty in developing city branding strategy in Indonesia. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/16060/1/40835-130436-1-SM.pdf Mihardja, Eli Jamilah and Widiastuti, Tuti and Agustini, Prima Mulyasari (2020) Developing city branding strategy of Ternate in North Moluccas - Indonesia. Jurnal Komunikasi ; Malaysian Journal of Communication, 36 (2). pp. 364-379. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1280 |
| spellingShingle | Mihardja, Eli Jamilah Widiastuti, Tuti Agustini, Prima Mulyasari Developing city branding strategy of Ternate in North Moluccas - Indonesia |
| title | Developing city branding strategy of Ternate in North Moluccas - Indonesia |
| title_full | Developing city branding strategy of Ternate in North Moluccas - Indonesia |
| title_fullStr | Developing city branding strategy of Ternate in North Moluccas - Indonesia |
| title_full_unstemmed | Developing city branding strategy of Ternate in North Moluccas - Indonesia |
| title_short | Developing city branding strategy of Ternate in North Moluccas - Indonesia |
| title_sort | developing city branding strategy of ternate in north moluccas indonesia |
| url | http://journalarticle.ukm.my/16060/1/40835-130436-1-SM.pdf |
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