Halal destination images of Japan: a visual content analysis

The scope of the paper is to investigate the construction of visual communication in shaping a Halal destination image in Japan. Even though Japan is located by a significant distance from Islamic countries, halal tourism prominence has become a rapidly growing interest in the country. In fact, in...

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Bibliographic Details
Main Authors: Sukmayadi, Vidi, Effendi, Ridwan
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:http://journalarticle.ukm.my/16096/1/42968-138218-1-PB.pdf