Halal destination images of Japan: a visual content analysis
The scope of the paper is to investigate the construction of visual communication in shaping a Halal destination image in Japan. Even though Japan is located by a significant distance from Islamic countries, halal tourism prominence has become a rapidly growing interest in the country. In fact, in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/16096/1/42968-138218-1-PB.pdf |
| _version_ | 1796932403602653184 |
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| author | Sukmayadi, Vidi Effendi, Ridwan |
| author_facet | Sukmayadi, Vidi Effendi, Ridwan |
| author_sort | Sukmayadi, Vidi |
| collection | UKM |
| description | The scope of the paper is to investigate the construction of visual communication in shaping a Halal
destination image in Japan. Even though Japan is located by a significant distance from Islamic
countries, halal tourism prominence has become a rapidly growing interest in the country. In fact, in
2016, Japan won the “World’s Best Non-OIC Emerging Halal Destination”, and in 2019, the country
was ranked in the top three in the category of non-OIC Muslim-friendly destination for Muslim
travellers. The paper attempts to describe the exploration of the images found in Japan’s tourism
promotional brochures. The study aimed at interpreting the denotative and connotative messages of
the promotional images in the sampled brochures. A visual content analysis was applied to interpret
the brochures’ layout and promotional images. The findings of the study imply that distinctive Islamic
symbols and Japanese monumental structure are the prominent denotative elements of the brochure.
Regarding the connotative elements, the analysis indicates that female Muslim and Halal food become
the main Synecdoche in representing Japan’s Halal destination image. It is hoped that the study could
give new insights for visual communication and tourism practitioners concerning how images can be
constructed to represent the audiences’ interests and experiences. |
| first_indexed | 2024-03-06T04:31:55Z |
| format | Article |
| id | ukm.eprints-16096 |
| institution | Universiti Kebangsaan Malaysia |
| language | English |
| last_indexed | 2024-03-06T04:31:55Z |
| publishDate | 2020 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | dspace |
| spelling | ukm.eprints-160962021-01-24T17:21:12Z http://journalarticle.ukm.my/16096/ Halal destination images of Japan: a visual content analysis Sukmayadi, Vidi Effendi, Ridwan The scope of the paper is to investigate the construction of visual communication in shaping a Halal destination image in Japan. Even though Japan is located by a significant distance from Islamic countries, halal tourism prominence has become a rapidly growing interest in the country. In fact, in 2016, Japan won the “World’s Best Non-OIC Emerging Halal Destination”, and in 2019, the country was ranked in the top three in the category of non-OIC Muslim-friendly destination for Muslim travellers. The paper attempts to describe the exploration of the images found in Japan’s tourism promotional brochures. The study aimed at interpreting the denotative and connotative messages of the promotional images in the sampled brochures. A visual content analysis was applied to interpret the brochures’ layout and promotional images. The findings of the study imply that distinctive Islamic symbols and Japanese monumental structure are the prominent denotative elements of the brochure. Regarding the connotative elements, the analysis indicates that female Muslim and Halal food become the main Synecdoche in representing Japan’s Halal destination image. It is hoped that the study could give new insights for visual communication and tourism practitioners concerning how images can be constructed to represent the audiences’ interests and experiences. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/16096/1/42968-138218-1-PB.pdf Sukmayadi, Vidi and Effendi, Ridwan (2020) Halal destination images of Japan: a visual content analysis. Jurnal Komunikasi ; Malaysian Journal of Communication, 36 (3). pp. 312-324. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1322 |
| spellingShingle | Sukmayadi, Vidi Effendi, Ridwan Halal destination images of Japan: a visual content analysis |
| title | Halal destination images of Japan: a visual content analysis |
| title_full | Halal destination images of Japan: a visual content analysis |
| title_fullStr | Halal destination images of Japan: a visual content analysis |
| title_full_unstemmed | Halal destination images of Japan: a visual content analysis |
| title_short | Halal destination images of Japan: a visual content analysis |
| title_sort | halal destination images of japan a visual content analysis |
| url | http://journalarticle.ukm.my/16096/1/42968-138218-1-PB.pdf |
| work_keys_str_mv | AT sukmayadividi halaldestinationimagesofjapanavisualcontentanalysis AT effendiridwan halaldestinationimagesofjapanavisualcontentanalysis |