The influence of YouTube advertising on the attitude towards fruits and vegetable consumption among university students in Malaysia
In 2005 with an emphasis on user-generated content, YouTube has become the predominant stage for online video around the world. Nowadays, YouTube has become increasingly attractive to advertisers, not only in conventional commercials but also in terms of promoting health marketing campaigns. This...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/16099/1/42973-138223-1-PB.pdf |