Farm operators’ behavioural intention towards synthesis pesticide purchase in Malaysia

This paper analyses factors influencing Malaysian farm operators’ behavioural intention towards synthesis pesticide purchase. The research framework proposed was empirically tested using data collected from 118 farm operators in Malaysia. The result from the finding suggested that supplier’s f...

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Bibliographic Details
Main Authors: Lai, Woet-Jian, Goh, Yen-Nee, Ting, Mao-Seng
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:http://journalarticle.ukm.my/16295/1/40816-130377-1-SM.pdf