Enhancing green product competitiveness through proactive capabilities of manufacturing firms
The development of innovative green products that can compete in unpredictable markets is a challenge for manufacturing firms. Hence, firms need to reconfigure their strategies by considering and strengthening the appropriate set of internal capabilities to achieve effective green product develo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/16476/1/08.pdf |