The effect of political brand religious image and religious-secular divide on voters citizenship behavior
Considerable evidence shows that religion-secular divide has become an important issue in modern politics which plays a crucial role in voters’ decision-making processes. As more political parties applying marketing concepts and strategies to motivate voters, this study aims to examine the role...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/17343/1/43800-161883-1-PB.pdf |