Online opinion leaders in the health promotion digital era

Health opinion leaders have widely embraced social media for health promotion and public health communication which can make a strong influence on the public decision making. However, despite the growing relevance of public health threats such as infectious diseases, pandemic influenza and natural d...

Full description

Bibliographic Details
Main Authors: Cheah, Joyce Lynn-Sze, Azlina Kamaruddin
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:http://journalarticle.ukm.my/18721/1/53041-174594-1-PB.pdf