Determination of factor in willingness to pay for firefly conservation in Kuala Selangor, Malaysia using contingent valuation method

Firefly is an ecotourism icon in Kuala Selangor, Malaysia and benefits the local community, especially as a source of income. The beauty of fireflies in producing light has made firefly watching activities increasingly popular around the world. Unfortunately, land conversion to agriculture activitie...

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Bibliographic Details
Main Authors: Nadirah Rosli, Zaiton Samdin, Wan Norhidayah W Mohamad, Huda Farhana Mohamad Muslim
Format: Article
Language:English
Published: Pusat Sistematik Serangga, Universiti Kebangsaan Malaysia 2021
Online Access:http://journalarticle.ukm.my/18871/1/45870-159571-1-PB.pdf