Sikap dan keinginan tingkah laku pengguna dalam pemilihan telefon bimbit: kajian kes di Bandar Baru Bangi, Selangor
Information on consumer behavioural intention in choosing a product is important for an organisation to determine product promotion and marketing strategies. In this study, we use Fishbein Model to analyse the consumer behavioural intention regarding the choice of the mobile phone brand. Three po...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Published: |
Penerbit ukm
2009
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