Sikap dan keinginan tingkah laku pengguna dalam pemilihan telefon bimbit: kajian kes di Bandar Baru Bangi, Selangor
Information on consumer behavioural intention in choosing a product is important for an organisation to determine product promotion and marketing strategies. In this study, we use Fishbein Model to analyse the consumer behavioural intention regarding the choice of the mobile phone brand. Three po...
| Main Authors: | , , , , , , |
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| Format: | Article |
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Penerbit ukm
2009
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| _version_ | 1796927463935180800 |
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| author | Zalina Mohd Ali, Mohd Aftar Abu Bakar, Zamira Hasanah Zamzuri, Nora Muda, Nur Jumaadzan Zaleha Mamat, Petir Papilo, Nur Riza M Suradi, |
| author_facet | Zalina Mohd Ali, Mohd Aftar Abu Bakar, Zamira Hasanah Zamzuri, Nora Muda, Nur Jumaadzan Zaleha Mamat, Petir Papilo, Nur Riza M Suradi, |
| author_sort | Zalina Mohd Ali, |
| collection | UKM |
| description | Information on consumer behavioural intention in choosing a product is important for an
organisation to determine product promotion and marketing strategies. In this study, we use
Fishbein Model to analyse the consumer behavioural intention regarding the choice of the
mobile phone brand. Three popular mobile phones were chosen. The study involved a
questionnaire-based survey on 112 respondents of mobile phone users. The results show that
there exist tendencies in the majority of the customers to choose a particular brand from others |
| first_indexed | 2024-03-06T03:44:30Z |
| format | Article |
| id | ukm.eprints-1917 |
| institution | Universiti Kebangsaan Malaysia |
| last_indexed | 2024-03-06T03:44:30Z |
| publishDate | 2009 |
| publisher | Penerbit ukm |
| record_format | dspace |
| spelling | ukm.eprints-19172011-06-20T03:00:49Z http://journalarticle.ukm.my/1917/ Sikap dan keinginan tingkah laku pengguna dalam pemilihan telefon bimbit: kajian kes di Bandar Baru Bangi, Selangor Zalina Mohd Ali, Mohd Aftar Abu Bakar, Zamira Hasanah Zamzuri, Nora Muda, Nur Jumaadzan Zaleha Mamat, Petir Papilo, Nur Riza M Suradi, Information on consumer behavioural intention in choosing a product is important for an organisation to determine product promotion and marketing strategies. In this study, we use Fishbein Model to analyse the consumer behavioural intention regarding the choice of the mobile phone brand. Three popular mobile phones were chosen. The study involved a questionnaire-based survey on 112 respondents of mobile phone users. The results show that there exist tendencies in the majority of the customers to choose a particular brand from others Penerbit ukm 2009-07 Article PeerReviewed Zalina Mohd Ali, and Mohd Aftar Abu Bakar, and Zamira Hasanah Zamzuri, and Nora Muda, and Nur Jumaadzan Zaleha Mamat, and Petir Papilo, and Nur Riza M Suradi, (2009) Sikap dan keinginan tingkah laku pengguna dalam pemilihan telefon bimbit: kajian kes di Bandar Baru Bangi, Selangor. Journal of Quality Measurement and Analysis, 5 (1). pp. 75-84. ISSN 1823-5670 http://www.ukm.my/~ppsmfst/jqma/index.html |
| spellingShingle | Zalina Mohd Ali, Mohd Aftar Abu Bakar, Zamira Hasanah Zamzuri, Nora Muda, Nur Jumaadzan Zaleha Mamat, Petir Papilo, Nur Riza M Suradi, Sikap dan keinginan tingkah laku pengguna dalam pemilihan telefon bimbit: kajian kes di Bandar Baru Bangi, Selangor |
| title | Sikap dan keinginan tingkah laku pengguna dalam
pemilihan telefon bimbit: kajian kes
di Bandar Baru Bangi, Selangor
|
| title_full | Sikap dan keinginan tingkah laku pengguna dalam
pemilihan telefon bimbit: kajian kes
di Bandar Baru Bangi, Selangor
|
| title_fullStr | Sikap dan keinginan tingkah laku pengguna dalam
pemilihan telefon bimbit: kajian kes
di Bandar Baru Bangi, Selangor
|
| title_full_unstemmed | Sikap dan keinginan tingkah laku pengguna dalam
pemilihan telefon bimbit: kajian kes
di Bandar Baru Bangi, Selangor
|
| title_short | Sikap dan keinginan tingkah laku pengguna dalam
pemilihan telefon bimbit: kajian kes
di Bandar Baru Bangi, Selangor
|
| title_sort | sikap dan keinginan tingkah laku pengguna dalam pemilihan telefon bimbit kajian kes di bandar baru bangi selangor |
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