Cause-related marketing : will religious consumers buy?
To meet the UN Sustainable Consumption and Production goal, more companies are integrating sustainability value through corporate social responsibility (CSR) activities as part of their marketing strategies. To highlight the CSR activities and sustainable development, the marketing strategies may...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2019
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| Online Access: | http://journalarticle.ukm.my/19441/1/33758-106444-1-PB.pdf |