A new imperative of relationship between individual creativity and organisational innovation : a systematic review
Innovation is imperative for competitiveness and works as a critical breakthrough determinant for organisations’ sustainable performance, while creativity functions as a catalyst for innovation processes or activities. One of the reasons for inadequate innovation is the lack of attention to creativi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
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| Online Access: | http://journalarticle.ukm.my/20011/1/Paper_4_NUR_RIZA.pdf |