The role of halal attribute as halal product positioning in determining consumer purchase intention
This conceptual paper aims to investigate halal product attributes as halal product positioning in determining consumer purchase intention. This paper will review previous literature from marketing and social science perspectives. To focus on the halal market segment, this study seeks to address the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysia
2022
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| Online Access: | http://journalarticle.ukm.my/21265/1/60106-199158-1-SM.pdf |