Female representation in online advertisements: a feminist stylistic analysis of beauty products advertised on Instagram
An advertisement is a promotional strategy to introduce a product, brand, or service to a targeted viewership; with the intent to pique their attention, encourage interaction, and ultimately, attract sales. Containing pictures, words and graphics that are familiar and present in the targeted group’s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2022
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| Online Access: | http://journalarticle.ukm.my/21588/1/JkSI_21.pdf |