Virality is not enough when the audience misses the point: A content analysis of youtube comments on environmental documentary “Sexy Killers”
During the Indonesian presidential election campaign, a documentary on coal mining problems in Indonesia titled “ Sexy Killers” became viral and was highly engaged on YouTube in early 2019, attracting 36 million views and above 100,000 comments. The documentary also received mainstream media coverag...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
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| Online Access: | http://journalarticle.ukm.my/22235/1/jk_1.pdf |